about

Susan Gerson is an accomplished PR professional with over 15 years of communications experience in the agency and corporate sectors. Susan’s multi-faceted career includes media relations; product and service brand marketing; crisis/issues management; speech writing; event planning and beyond.

Susan has an established history in the juvenile/parenting market. Past and present clients include such leading brands as Skip Hop, Maclaren, timi & leslie, bloom, SmartyPants, WallCandy Arts and Yummy Mummy, among many others. Her proven results speak for themselves with local and national media across all platforms. Susan’s clients have been featured on “The TODAY Show” “Good Morning America” “The Ellen Degeneres Show” “The View” The New York Times and The Wall Street Journal.

Prior to launching her own company, Susan was the Director of Public Relations for Skip Hop, a pioneer in the juvenile products industry. She served as the company’s spokesperson and managed corporate communications and publicity for their vast line of baby and parenting products. She developed wildly successful product launch campaigns and managed the company’s extensive charitable partnerships and event participation.

Before joining Skip Hop, Susan spent five years as the Director of Public Relations at Town Sports International (NASDAQ: CLUB) where she managed corporate communications, publicity and internal communications for Town Sports International’s network of health clubs which includes New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs and Philadelphia Sports Clubs. While at Town Sports, Susan also handled all publicity surrounding the company’s Initial Public Offering in 2004.

Susan also served as the Media Relations Manager for Cablevision Systems Corporations (NYSC: CVC), a leading telecommunications, media and entertainment company in the New York metropolitan area. She has also worked at leading public relations agencies, implementing national publicity campaigns for clients including MasterCard International, AT&T, the NBA, the NHL and Nike.

Susan earned a Bachelor of Arts in History and Communications from the University of Pennsylvania.

Susan is married, has two handsome sons and currently lives on Long Island.